BOREAL BABE LOGO CREATION
Jayne Lindskog of Boreal Babe wanted a unique and hand drawn logo. Boreal Babe specializes in hand made clothing and accessories for children.
Jayne mentioned a natural colour palette. She wanted the logo to have a rustic and natural feel. She liked the idea of using boreal trees reaching skyward, as well as the natural imperfections and texture found in a forest with fallen and rotten trees.
I took this opportunity work on my hand lettering and sketching skills.
As Jayne and I went back and forth in discussion, I was able to create three different designs for her.
I started with this design. Clean, lowercase lettering with a forest line made out a stitching pattern (like you’d find on a sewing machine).
We then started working on the colour palette for the branding. I presented the client with a few different options.
Settling on a colour palette, I was able to finish the brand packaging including fonts, colours and all file versions of the finished logo to give to the client.
Included in the final package, I designed a banner for the client’s Etsy store, business cards, and hang tags to hang on her products.